Heinz—Pasta Sauce
Wunderman Thompson (2022)
When a brand that has been growing tomatoes for 150 years told us it was launching its first pasta sauce, we thought it was totally ridiculous. They too. So we decided to be honest.
Chief client officer José Maria Piera
Chief creative officer David Caballero
Creative directors Pipo Virgós, Paco Badia, Gloria Hernandez
Art directors Mònica Casamor, Carlos Galán, Sergi Boixadera
Copywriters Estel Ladra, Albert Xifra
Strategic director Ana Alonso
Head of production Susanna Bergés
Account directors Natalia Gasulla, Alexandra Garrote
Account executive Bet Cunillera
Photo studio Kiwi Bravo
Animation study Gimmewings
Production company Oxígeno
Awards
c de c 2022 - Oro (Ideas)
c de c 2022 - Plata (Estrategia)
c de c 2022 - Bronce (Craft)
EFI 2022 - Oro (Mejor campaña de lanzamiento de producto/marca)
EFI 2022 - Plata (Mejor campaña Internacional)
Case Study